The entertainment world has changed along with the times, just as the business world keeps evolving with new trends and technology. Through my years on stage, big and small, I have noticed one constant variable, no matter where I go. This variable is the one thing people in every sector are competing for and the one thing that every person has the same amount of no matter who they are and where they're from. This variable I'm talking about is attention.

We live in an Attention-based Economy, and each person's focus, no matter how long or short, is a resource that many are competing for every day—knowing your customers and knowing how to gain and keep that focus is the name of the game. But it's not magic.

Whether walking the floor of a trade show or scrolling social media, each person has the same amount of Attention Currency to spend, and the goal that we all have is to earn as much of it as possible.

There are many ways to attract the attention we seek. Business Magic would like to make that task effortless for your business by adding fun and whimsy to the message you are trying to communicate. More than just a sign or a giveaway, having Business Magic supply an interactive experience for your customers and guests gives them a way to spend their attention on something they can also enjoy, and most importantly, they will remember long after they have "spent" their attention on you and your message. Business entertainment is growing by creating magical moments your customers or potential new customers will appreciate.

Business Magic is an enhanced collaborative relationship between us that can elevate your marketing and grab the attention your business deserves. The value of a live interactive show adds to your efforts and gains that focus, which leads to connection, and that connection points to the opportunity to deliver even more value.

People only have so much attention to give, so let's work together to earn as much as possible.

For more information on Business Magic, visit our website at https://www.businessmagic.com or call 847-721-6282 to learn more on how Magic can grab the attention of current or potential new clients.